Hi, I'm Ilia Dichev. I design and run workshops for product teams stuck circling the same decision so you leave with a direction, not another deck.
I help teams think out loud.
I studied product design at TU Delft and Politecnico di Milano, two schools obsessed with the gap between ideas and reality. That gap, where most product decisions get stuck, is where I've built my practice.
The fastest path to a decision isn't a better presentation — it's a better workshop. Where people think together in real time and leave with something they built, not just agreed to read.
Every session starts with a real question, not a template. Good process follows good inquiry.
Decks get shelved. Shared decisions stick. I design sessions where the team does the thinking, I hold the structure so they can move.
Inspired by design studio culture: build rough, test fast, commit. Workshops are the shortest path from circling to clarity.
Three pillars, one practice.
Hover each circle to explore the themes within each pillar.
Three listed down, more on offer.
Every workshop is tailored to your team and the question you're actually trying to answer. These are starting points, not packages.
Design Your Life
A masterclass using product roadmapping and backcasting to plan the next chapter of your life — from deathbed back to Tuesday morning.
First slides →Interaction Metaphor Lab
Extreme-user theory meets kinesthetic metaphor. A hands-on lab for design teams to invent interactions that aren't just another tap-and-swipe.
First slides →What working together looks like.
Discovery call
30 minutes, free. We figure out if there's a fit.
Design the session
I shape an agenda around your goal and team.
Run it
Remote, in-person, or hybrid — I bring the materials.
Follow-up artefact
A written summary your team can act on the next morning.