RepAIr platform logo

How can a platform shift consumer behaviour towards more electronics repair?

Role

Lead Designer

Client

Techniek Nederland

Duration

7 months

RepAIr Platform interface — UX research and platform design for electronics repair behaviour change, by Ilia Dichev, Strategic Designer & UX Researcher

Problem space

The need for a new repair experience

3.1%

shrinking of electronics repair industry between 2019 and 2024 and is expected to continue declining in the next 5 years.

Source: IBISWorld Inc., 2024

12 mil.

tons of e-waste are generated annually in Europe.

Source: Eurostat, 2023

38%

of total e-waste is by small equipment, such as vacuum cleaners, constituting the largest global share.

Source: World Economic Forum, 2019

Business Objectives

Creating value across the ecosystem

Redefine
Consumer Repair Journey

Analyze and visualize current user pathways to uncover barriers, drop-off points, and behavioral insights across professional repair scenarios.

Increase
Platform Conversion

Propose new digital interventions for existing national repair platforms that guide users from breakage to professional repair, improving both adoption and retention.

Strengthen
Repair Ecosystem

Bridge knowledge between research institutions, industry, and other stakeholders aligning towards a mutual ecosystem value proposition.

Outcomes

Solution with Phasing Rationale

The platform strategy used backcasting starting from the long-term goal, work backward to what's buildable now. That produced two deliberately different horizons. The RepAIr Platform is the centralised version that actually addresses the intention-behaviour gap at scale, but it depends on data and trust that Horizon 1 is designed to build first.

Device Context
1. Device Context
Device age, model, and known failure modes are surfaced.
Issue Assessment
2. Issue Assessment
Symptom-driven intake, mapping failure to device categories.
Diagnostic flow
3. Diagnostic flow
Adaptive pathway guides the user through progressive questions.
Final report
4. Final report
A structured repair advisory report is generated.
Handoff to technician
5. Handoff to technician
The complete report is passed to the repair professional.

Evaluation & reflection

Platform impact beyond diagnostics

Accessibility

Democratizing Repair Knowledge

"It’s bridging a knowledge gap between me, solving the problem, and the repairer"

— User

User impact

Hyper-Contextual Pathway

"I liked that it adapted to the specific issue I selected, it felt personalized and relevant."

— User

Ecosystem Value

Multi-Stakeholder Potential

“I can also see this being really useful for training new repair staff more effectively.”

— Design Consultant

Reflection

Looking back on the project

I went into this project with a "can-do-everything" instinct, interview everyone, run every workshop technique, chase every thread the research opened up. Warranty law, EU right-to-repair regulation, a 20-organisation coalition, and five separate behavioural models, it would have been easy to disappear into that. What actually shaped the outcome was learning to be selective, and getting comfortable cutting ideas I liked for reasons that had nothing to do with how good they were.


Facilitation taught me the same lesson from a different angle. I came in wanting to run every technique I knew; what worked was structuring my own understanding before inviting stakeholders in, so workshops became spaces to read tensions and dynamics rather than just generate volume.


If there's one line that stuck with me through all of it, it's designing is deciding. Good design isn't keeping every option open, it's making deliberate calls, setting real boundaries, and being able to explain why you didn't go the other way. That's the standard I tried to hold this project to, and it's the one I want to keep holding myself to next.

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