How can Shell accommodate for the increasing EV charging demand by 2030?
Type
Team Project
Role
Market Research & UX/UI Design
Client
Shell Recharge Solutions
Problem space
total electric vehicles (EVs) in the Netherlands by 2030 is an ambitious target set by the Dutch government.
1.9 mil.
new charging points are still needed to support this transition to electric vehicles.
17 mil.
new charging points must be built each day in the next 5 years to meet these goals.
550
of Dutch households do not have a private driveway.
70%
Design challenge
As EV adoption accelerates, energy grids face peak-load stress. How can Shell create a neighbourhood-level energy sharing platform that balances grid stability with driver convenience?
Solution
A platform that supports homeowners to become micro-mobility hubs by allowing them to seamlessly switch their private charger between Private, Friends, and Public sharing modes. It is designed to scale beyond single homes towards serving entire residential complexes, creating a unified, community-driven energy network.
OUTCOME & Reflection
Validated by the industry
RESULT
A validated platform concept ready for pilot launch, endorsed by 20+ organisations in the EV sector and aligned with Dutch mobility policy. The Neighbour Grid concept demonstrated strong user willingness to share charging infrastructure in community-driven networks.
Community-scale thinking
The solution was architected to scale beyond single homes to residential complexes — turning a personal asset into shared neighbourhood infrastructure.
Policy-aligned design
Aligned with the Dutch National EV roadmap and grid deload strategies — creating a design artefact with real regulatory relevance.
User-led insights
Qualitative interviews with EV drivers revealed key tensions: convenience over sharing, and a gap in cross-user communication — both addressed by the Neighbour Grid proposition.
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