SELECTED WORK
ABOUT / PATH
here's the longer version.
I'm a Strategic Designer working between the Netherlands, Bulgaria, and wherever curiosity takes me. My practice sits at the intersection of business ambiguity, human behaviour, and digital products.
Rather than simply designing interfaces, I enjoy untangling the strategic, organisational, and behavioural complexity behind them, transforming ambiguity into meaningful products and services.
Currently collaborating freelance with clients and exploring opportunities across strategy, UX, and innovation. Outside of work, you'll find me climbing, playing padel, discovering a new country, or sharing stories from the road.
✦ Open to work
W
2025
Work
Design Researcher
Techniek Nederland · Utrecht
E
Education
MSc Strategic Product Design
TU Delft · Delft
W
2022 – 2023
Work
Digital Product Manager Associate
Philips Domestic Appliances · Amsterdam
E
Education
MSc Product Service System Design (Minor)
Politecnico di Milano · Milan
E
Education
BSc Industrial Design Engineering
TU Eindhoven · Eindhoven